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El Jefe
 
July 7, 2013 | Announcements | El Jefe

What Happened to The Twisted Few?

the few!When we started our wine clubs way back in 2003, we had one club - The Twisted Few - and you could get two, six, or twelve bottles sent to you in January, March, May, July, September, and October. Life was good.

Pretty soon demand dictated that we offer a reds-only option, so we did. And the Few were happy, and life was good.

After a couple years of this we began to realize that shipping wine in the hot Summer months was not a good idea, unless you want to cook with it. So we began to adjust the calendar away from the heat - into June, and then further into May, and then into October.

We got to the point where, as soon as we shipped off one batch o'wine it was time for another. You probably noticed this. It was running us ragged. Maybe you also noticed that, too.

So it was time to take a step back and rethink this stuff. We did a little market research, made phone calls, reviewed industry practices, had several three martini lunches (shaken, not stirred)... And suddenly the light bulb went on over our heads. (Sorry, we didn't get photos.)

Four times a year. This makes much more sense, because it saves shipping costs for our shipping customers, and saves a little fuel for our pickup customers - with a nice side benefit of reducing our carbon footprint a little. And, we get to breathe between shipments, giving us more time to think up fun crazy *%#&@! to do.

The other thing it lets us do is offer a fixed price club. At two bottles it's tough to make a fixed price work, but with four or more bottles we can mix and match and make it work within a 20% to 30% discount range - and because we are saving cost, we can give an extra discount for your shipments. You get more bottles for a similar yearly expenditure. (And - bonus! - in every shipment you will receive at least one bottle of one of our best & most loved wines, like The Spaniard, River of Skulls, Torcido, or Parcel 17 to name a few.)

So now we have six club options - all named The Twisted Few - for your enjoyment. We have the basic Twisted Few club we all know and love - receiving 4 bottles 4 times per year (Oct./Dec./Feb./May) - and you can get either a true mix of reds & whites (usually two of each), or just reds-only.

Next, we have what has become a very popular club, The Twisted Few Freaks, also available in mixed reds & whites, or just reds-only. One thing we learned from the original Freaks club is that you folks were really sad when you didn't get a Twisted Freak wine in your shipment. With the new club you will always get your Twisted Freaks in every shipment, for a total of 6 wines 4 times per year.

And there have always been those of you, the Few, who just can't get enough. For you we have the Twisted Few Super Freaksin mixed reds & whites, or just reds-only. You'll get a case of 12 bottles 4 times a year - including a few bottles of those Twisted Freak wines - and the shipping is included in the price!

If there is a question we've failed to answer, or you would just like to give us some feedback, please do not hesitate to contact us and let us know (or leave a comment below). And thanks again for being Twisted!

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